Students Benefit from Editor Mentors

Editors met one-on-one with college seniors at the 2019 News Leaders Association Conference, giving them insight into the shifting media landscape and helping them prepare for entry into an industry that needs them enthusiastic and educated. Ball State University students covered the NLA conference sessions with a full multi-media online report. Mentor editors helped students…

Historic Photos and Newsletters Drive Dollars

Revenue-generating ideas, ranging from leveraging newsletters to selling historic photos, were just a part of the discussion at Tuesday’s News Leaders Association on the topic. Mitch Pugh, executive editor of The Post and Courier in Charleston, S.C. led the discussion. “The success of this panel is really you guys’ fault,” adding the solutions come from…

Connecting with Community Means Finding Niche Interests

Vicks VapoRub took the spotlight in the News Leaders Association session “Being a Strategic Partner with Your Community.” This salve cured a disconnect between Los Angeles Times reporter Esmeralda Bermudez and a portion of her readers when she published a column about the Latino community’s love of “Vivaporu.” Bermudez, along with her fellow panelists, advocated…